21 Jun / Dianova launches campaign to end the Stigma of Addiction

Bringing Addiction Stigma to an End

Starting June 26th, the campaign “Bringing Addiction Stigma to an End” aims to help raise awareness about the physical and psychological consequences of stigmatizing people facing substance use disorders or behavioural addictions. The campaign intends to emphasize that addiction is not a personal choice, but a public health issue that needs to be addressed as such.

Sometimes I would feel like I was bearing the stigma of addiction on my face. I’d feel uncomfortable wherever I was”. These words by a recovering substance abuser draw attention to the consequences of rejection and discrimination in people facing addiction disorders. 

The campaign “Bringing Addiction Stigma to an End” aims to eliminate the social stigma experienced by people having, or recovering from, addiction disorders.

Stigmatizing those facing such problems can have multiple impacts:

> in the first place, it can result in people feeling shame and thus delay their decision to enter treatment.

> second, it can further compound social disadvantage associated with their condition: mental health problems, homelessness, transmission of hepatitis C or HIV.

> finally, it can also hinder their ability to reconnect with the community and find job opportunities.

The campaign starts on 26 June, on the occasion of the International Day against Drug Abuse and Illicit Trafficking. Will focus on changing the attitudes and behaviours of a number of social actors. Specifically,  policymakers, health professionals, businesses and the media through a set of recommendations.

Additionally, “Bringing Addiction Stigma to an End” stresses the importance of knowing more about the addiction problem. And starting to view it as it is. Namely, a public health issue associated with various factors. For instance, biological, psychological or cultural. Thus resulting in an inability to control consumption or stop behaviours despite their clear negative consequences.

Montserrat Rafel, director of Dianova International said: “through the slogan ‘Don’t search for a difference, there’s none’, the campaign also aims another goal. Especially, to deconstruct stereotypes that all drug users are criminals. Or that the drug problem is primarily associated with poverty, trafficking, etc.”

“There are no first- or second-class citizens and no one should be left behind. Therefore, we ask all people to join our campaign under the hashtag: #QuitStigmaNow .


About Dianova

Dianova is an international NGO which comprises associations and foundations operating in the Americas, Europe, Asia and Africa. Dianova’s member organizations contribute to the development of individuals, communities and organizations. Namely, through a variety of programmes and interventions in the social, health and humanitarian sectors. 

Principal Affiliations

Dianova International has Special Consultative Status to the Economic and Social Council of the United Nations (ECOSOC). Is a registered civil society organization to the Organization of American States (OAS) and an official partner of UNESCO. Dianova is also a member of the executive boards. For instance, the Conference of NGOs in Consultative Relationships with the United Nations (CoNGO). The World Federation of Therapeutic Communities (WFTC) and the NGO Committee on Mental Health, and the Vienna NGO Committee on Drugs (VNGOC).

By Dianova in News, Uncategorized